Web Designer & Digital Creative based in Hong Kong
Selected Work
From 0 → 1 sprints to pixel rituals, I prototype, pivot, and ship, curiosity-led, detail-obsessed, founder-brained design for products that actually move.
Services
( 1 )
Web & Product Design
UX flows & interactive prototypes
Responsive, accessible interfaces
Performance, basic SEO, analytics
( 1 )
Web & Product Design
UX flows & interactive prototypes
Responsive, accessible interfaces
Performance, basic SEO, analytics
( 1 )
Web & Product Design
UX flows & interactive prototypes
Responsive, accessible interfaces
Performance, basic SEO, analytics
( 2 )
Brand & Messaging
Identity & logo systems
Positioning, story, conversion copy
Brand guidelines for web & product
( 2 )
Brand & Messaging
Identity & logo systems
Positioning, story, conversion copy
Brand guidelines for web & product
( 2 )
Brand & Messaging
Identity & logo systems
Positioning, story, conversion copy
Brand guidelines for web & product
( 3 )
Design Systems
Figma components & tokens (light/dark)
Dev-ready specs, GitHub issues & QA
Documentation and ongoing upkeep
( 3 )
Design Systems
Figma components & tokens (light/dark)
Dev-ready specs, GitHub issues & QA
Documentation and ongoing upkeep
( 3 )
Design Systems
Figma components & tokens (light/dark)
Dev-ready specs, GitHub issues & QA
Documentation and ongoing upkeep
( 4 )
Growth & GTM
Landing pages, pricing, and funnels
Onboarding/activation journeys
Experiment design, metrics, iteration
( 4 )
Growth & GTM
Landing pages, pricing, and funnels
Onboarding/activation journeys
Experiment design, metrics, iteration
( 4 )
Growth & GTM
Landing pages, pricing, and funnels
Onboarding/activation journeys
Experiment design, metrics, iteration
I’m James Chen, founder, designer, and builder. I make web/mobile products and brands that ship fast, feel simple, and scale.
2024 – Now
Founder & CEO
Utorify
Solo designer + product lead, taking Utorify from idea to revenue, brand, web, mobile, and a scalable design system. Led GTM: positioning, pricing, onboarding funnels, and creator partnerships that convert.
2024 – Now
Founder & CEO
Utorify
Solo designer + product lead, taking Utorify from idea to revenue, brand, web, mobile, and a scalable design system. Led GTM: positioning, pricing, onboarding funnels, and creator partnerships that convert.
2024 – Now
Founder & CEO
Utorify
Solo designer + product lead, taking Utorify from idea to revenue, brand, web, mobile, and a scalable design system. Led GTM: positioning, pricing, onboarding funnels, and creator partnerships that convert.
2025 – Now
Founder & Creative Director
Verum Labs
Leads brand, web, and product design for startups. Ships conversion focused sites and web/mobile UI with systemized components and clean handoff to engineering.
2025 – Now
Founder & Creative Director
Verum Labs
Leads brand, web, and product design for startups. Ships conversion focused sites and web/mobile UI with systemized components and clean handoff to engineering.
2025 – Now
Founder & Creative Director
Verum Labs
Leads brand, web, and product design for startups. Ships conversion focused sites and web/mobile UI with systemized components and clean handoff to engineering.
Tools
Utorify
100%
Create/sell digital products: courses, checkout, discounts, analytics
Utorify
100%
Create/sell digital products: courses, checkout, discounts, analytics
Utorify
100%
Create/sell digital products: courses, checkout, discounts, analytics
Figma
95%
Design systems, UI, prototypes
Figma
95%
Design systems, UI, prototypes
Figma
95%
Design systems, UI, prototypes
Final Cut Pro
90%
Editing, motion, color grading
Final Cut Pro
90%
Editing, motion, color grading
Final Cut Pro
90%
Editing, motion, color grading
GitHub
90%
Repos, PRs, CI/CD, code reviews
GitHub
90%
Repos, PRs, CI/CD, code reviews
GitHub
90%
Repos, PRs, CI/CD, code reviews
Linear
90%
Roadmaps, sprints, issue tracking
Linear
90%
Roadmaps, sprints, issue tracking
Linear
90%
Roadmaps, sprints, issue tracking
Notion
88%
Specs, docs, client handoff
Notion
88%
Specs, docs, client handoff
Notion
88%
Specs, docs, client handoff
Testimonials
200+
Projects completed
200+
Projects completed
200+
Projects completed
100+
Happy Clients
100+
Happy Clients
100+
Happy Clients
Lina O.
Founder, River & Rye Apparel
We moved off a clunky theme and James built a custom store in weeks. Two quick Zooms, a shared Notion, and a working prototype by week one. Checkout got faster and conversion lifted ~20% in the first month.
Kenji S.
Creative Director, Moksha Studio
He didn’t just make it pretty, he set up a Figma library our devs actually use. Tokens, light/dark, clear specs. QA time dropped and we shipped the campaign site two weeks early.
Priya D.
Co-founder & CEO, LedgerLoop
We had eight slides and a rough idea. James led the MVP, onboarding, and pricing tests. We launched in ~6 weeks, got 420 beta signups, and a 13.8% trial-to-paid without ads.
Marco A.
Head of Growth, BrightStack
Messaging tightened, nav simplified, and we cut two fields on the form. Demo requests are up 29% and bounce is down. Sales now uses the site live on calls.
Hannah K.
Travel Advisor, City & Coast
We were juggling spreadsheets and WhatsApp. James built a clean search → price → itinerary flow on web and mobile. Bookings are smoother and support tickets are down ~35%.
David L.
Executive Director, Harbor Food Bank
Our donors aren’t techy. He designed a one page donation with large type and Apple Pay. Recurring gifts rose 17% and the board finally shares the link without caveats.
Lina O.
Founder, River & Rye Apparel
We moved off a clunky theme and James built a custom store in weeks. Two quick Zooms, a shared Notion, and a working prototype by week one. Checkout got faster and conversion lifted ~20% in the first month.
Kenji S.
Creative Director, Moksha Studio
He didn’t just make it pretty, he set up a Figma library our devs actually use. Tokens, light/dark, clear specs. QA time dropped and we shipped the campaign site two weeks early.
Priya D.
Co-founder & CEO, LedgerLoop
We had eight slides and a rough idea. James led the MVP, onboarding, and pricing tests. We launched in ~6 weeks, got 420 beta signups, and a 13.8% trial-to-paid without ads.
Marco A.
Head of Growth, BrightStack
Messaging tightened, nav simplified, and we cut two fields on the form. Demo requests are up 29% and bounce is down. Sales now uses the site live on calls.
Hannah K.
Travel Advisor, City & Coast
We were juggling spreadsheets and WhatsApp. James built a clean search → price → itinerary flow on web and mobile. Bookings are smoother and support tickets are down ~35%.
David L.
Executive Director, Harbor Food Bank
Our donors aren’t techy. He designed a one page donation with large type and Apple Pay. Recurring gifts rose 17% and the board finally shares the link without caveats.
Lina O.
Founder, River & Rye Apparel
We moved off a clunky theme and James built a custom store in weeks. Two quick Zooms, a shared Notion, and a working prototype by week one. Checkout got faster and conversion lifted ~20% in the first month.
Kenji S.
Creative Director, Moksha Studio
He didn’t just make it pretty, he set up a Figma library our devs actually use. Tokens, light/dark, clear specs. QA time dropped and we shipped the campaign site two weeks early.
Priya D.
Co-founder & CEO, LedgerLoop
We had eight slides and a rough idea. James led the MVP, onboarding, and pricing tests. We launched in ~6 weeks, got 420 beta signups, and a 13.8% trial-to-paid without ads.
Marco A.
Head of Growth, BrightStack
Messaging tightened, nav simplified, and we cut two fields on the form. Demo requests are up 29% and bounce is down. Sales now uses the site live on calls.
Hannah K.
Travel Advisor, City & Coast
We were juggling spreadsheets and WhatsApp. James built a clean search → price → itinerary flow on web and mobile. Bookings are smoother and support tickets are down ~35%.
David L.
Executive Director, Harbor Food Bank
Our donors aren’t techy. He designed a one page donation with large type and Apple Pay. Recurring gifts rose 17% and the board finally shares the link without caveats.
Lina O.
Founder, River & Rye Apparel
We moved off a clunky theme and James built a custom store in weeks. Two quick Zooms, a shared Notion, and a working prototype by week one. Checkout got faster and conversion lifted ~20% in the first month.
Kenji S.
Creative Director, Moksha Studio
He didn’t just make it pretty, he set up a Figma library our devs actually use. Tokens, light/dark, clear specs. QA time dropped and we shipped the campaign site two weeks early.
Priya D.
Co-founder & CEO, LedgerLoop
We had eight slides and a rough idea. James led the MVP, onboarding, and pricing tests. We launched in ~6 weeks, got 420 beta signups, and a 13.8% trial-to-paid without ads.
Marco A.
Head of Growth, BrightStack
Messaging tightened, nav simplified, and we cut two fields on the form. Demo requests are up 29% and bounce is down. Sales now uses the site live on calls.
Hannah K.
Travel Advisor, City & Coast
We were juggling spreadsheets and WhatsApp. James built a clean search → price → itinerary flow on web and mobile. Bookings are smoother and support tickets are down ~35%.
David L.
Executive Director, Harbor Food Bank
Our donors aren’t techy. He designed a one page donation with large type and Apple Pay. Recurring gifts rose 17% and the board finally shares the link without caveats.
Lina O.
Founder, River & Rye Apparel
We moved off a clunky theme and James built a custom store in weeks. Two quick Zooms, a shared Notion, and a working prototype by week one. Checkout got faster and conversion lifted ~20% in the first month.
Kenji S.
Creative Director, Moksha Studio
He didn’t just make it pretty, he set up a Figma library our devs actually use. Tokens, light/dark, clear specs. QA time dropped and we shipped the campaign site two weeks early.
Priya D.
Co-founder & CEO, LedgerLoop
We had eight slides and a rough idea. James led the MVP, onboarding, and pricing tests. We launched in ~6 weeks, got 420 beta signups, and a 13.8% trial-to-paid without ads.
Marco A.
Head of Growth, BrightStack
Messaging tightened, nav simplified, and we cut two fields on the form. Demo requests are up 29% and bounce is down. Sales now uses the site live on calls.
Hannah K.
Travel Advisor, City & Coast
We were juggling spreadsheets and WhatsApp. James built a clean search → price → itinerary flow on web and mobile. Bookings are smoother and support tickets are down ~35%.
David L.
Executive Director, Harbor Food Bank
Our donors aren’t techy. He designed a one page donation with large type and Apple Pay. Recurring gifts rose 17% and the board finally shares the link without caveats.
Lina O.
Founder, River & Rye Apparel
We moved off a clunky theme and James built a custom store in weeks. Two quick Zooms, a shared Notion, and a working prototype by week one. Checkout got faster and conversion lifted ~20% in the first month.
Kenji S.
Creative Director, Moksha Studio
He didn’t just make it pretty, he set up a Figma library our devs actually use. Tokens, light/dark, clear specs. QA time dropped and we shipped the campaign site two weeks early.
Priya D.
Co-founder & CEO, LedgerLoop
We had eight slides and a rough idea. James led the MVP, onboarding, and pricing tests. We launched in ~6 weeks, got 420 beta signups, and a 13.8% trial-to-paid without ads.
Marco A.
Head of Growth, BrightStack
Messaging tightened, nav simplified, and we cut two fields on the form. Demo requests are up 29% and bounce is down. Sales now uses the site live on calls.
Hannah K.
Travel Advisor, City & Coast
We were juggling spreadsheets and WhatsApp. James built a clean search → price → itinerary flow on web and mobile. Bookings are smoother and support tickets are down ~35%.
David L.
Executive Director, Harbor Food Bank
Our donors aren’t techy. He designed a one page donation with large type and Apple Pay. Recurring gifts rose 17% and the board finally shares the link without caveats.
FAQs
Founders and teams at early to growth-stage companies, plus select established brands. Most work is in SaaS, e-commerce, fintech, real estate, and education, zero-to-one launches, redesigns, or systemizing what already works.
Brand & messaging, web design, product UI/UX for web & mobile, design systems, e-commerce UX, and conversion-focused marketing sites. I also run audits and short consulting sprints if you need expert direction fast.
It depends on scope: a focused landing page is ~1–2 weeks; a small marketing site is ~3–5 weeks; product/UI work or e-commerce is ~4–8 weeks. You’ll get a clear plan with milestones, owners, and weekly check-ins after our first call.
Fixed price proposals tied to outcomes and deliverables (not hours). After scoping, I’ll send a detailed quote with timeline, inclusions/exclusions, and payment milestones so there are no surprises.
Yes. I start with a quick audit (IA, content, analytics, SEO, performance), keep what’s working, and improve what isn’t. We plan redirects, preserve rankings, and ship a cleaner, faster experience that converts.
Yes, ongoing retainers or flexible blocks for updates, new pages, experiments, and design system upkeep. Typical SLA is 24–48 hours, with monthly reporting so you see what moved the needle.
Founders and teams at early to growth-stage companies, plus select established brands. Most work is in SaaS, e-commerce, fintech, real estate, and education, zero-to-one launches, redesigns, or systemizing what already works.
Brand & messaging, web design, product UI/UX for web & mobile, design systems, e-commerce UX, and conversion-focused marketing sites. I also run audits and short consulting sprints if you need expert direction fast.
It depends on scope: a focused landing page is ~1–2 weeks; a small marketing site is ~3–5 weeks; product/UI work or e-commerce is ~4–8 weeks. You’ll get a clear plan with milestones, owners, and weekly check-ins after our first call.
Fixed price proposals tied to outcomes and deliverables (not hours). After scoping, I’ll send a detailed quote with timeline, inclusions/exclusions, and payment milestones so there are no surprises.
Yes. I start with a quick audit (IA, content, analytics, SEO, performance), keep what’s working, and improve what isn’t. We plan redirects, preserve rankings, and ship a cleaner, faster experience that converts.
Yes, ongoing retainers or flexible blocks for updates, new pages, experiments, and design system upkeep. Typical SLA is 24–48 hours, with monthly reporting so you see what moved the needle.
Founders and teams at early to growth-stage companies, plus select established brands. Most work is in SaaS, e-commerce, fintech, real estate, and education, zero-to-one launches, redesigns, or systemizing what already works.
Brand & messaging, web design, product UI/UX for web & mobile, design systems, e-commerce UX, and conversion-focused marketing sites. I also run audits and short consulting sprints if you need expert direction fast.
It depends on scope: a focused landing page is ~1–2 weeks; a small marketing site is ~3–5 weeks; product/UI work or e-commerce is ~4–8 weeks. You’ll get a clear plan with milestones, owners, and weekly check-ins after our first call.
Fixed price proposals tied to outcomes and deliverables (not hours). After scoping, I’ll send a detailed quote with timeline, inclusions/exclusions, and payment milestones so there are no surprises.
Yes. I start with a quick audit (IA, content, analytics, SEO, performance), keep what’s working, and improve what isn’t. We plan redirects, preserve rankings, and ship a cleaner, faster experience that converts.
Yes, ongoing retainers or flexible blocks for updates, new pages, experiments, and design system upkeep. Typical SLA is 24–48 hours, with monthly reporting so you see what moved the needle.